Cut mailing costs in half
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In brief
Database issues
The 4 Steps

  • Cut your mailing costs in half by only mailing those most likely to buy.  To talk this though with no cost and no obligation just call 01536 399 000 and ask for the Database Team.

  • Buy mailing lists on line at a discount - and have them delivered directly into your computer for immediate use.   Visit www.hamilton-house.com and follow the links

  • The most successful companies have two mailing lists - list a) is made up of current and recent customers, while list b) is made up of non-customers.  If you'd like to talk about reorganizing your lists to use this highly effective method, please do call us on 01536 399 000.

  • One of the largest collection of opt-in e-mail mailing lists in the world.  Just visit www.yesmail.org.uk 

  • The four steps needed to double your response rates.


This web site describes the Filtered Database Technique - an approach to direct mail developed by Hamilton House Mailings plc and which has been proven repeatedly to cut direct mailing costs dramatically.

This is one of four main steps that all companies have to take when looking to double response rates from direct mail.  The four steps are summarized in The 4 Steps section (click on the button on the left).

To start reading about the Filtered Database Technique just click on the In brief link on the left of this page.   If you would like to discuss the ideas we put forward here or have any questions or concerns about Filtered Database Technique just click on the Contact box at the top.  In some sections there is also a "Need Help?" section


If you have any questions or comments about this web site please call 01536 399 000 or write to the address on the home page.
Last modified: January 06, 2008