This web site describes the Filtered Database Technique - an approach to direct mail developed by Hamilton House Mailings plc and which has been proven repeatedly to cut direct mailing costs dramatically.
This is one of four main steps that all companies have to take when looking to double response rates from direct mail. The four steps are summarized in The 4 Steps section (click on the link on the left).
To start reading about the Filtered Database Technique just click on the link entitled The technique on the left of this page. If you would like to discuss the ideas we put forward here or have any questions or concerns about Filtered Database Technique just click on the Contact us link. In some sections there is also a "Need Help?" section.
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