The Four Steps to Doubling Response Rates
There are four steps that all companies have to take in order to double response rates
Here they are...
1. Decide who you should be mailing. This is in fact what this site is about. To start on this site click here.
2. Get the message right. There are five different messages that you can put across - but it is important to choose the right one for your product and stick to it. There's full details on our web site on this topic. Click here to go to that site.
3. Choose the right media. Email, direct mail, web sites, ad words... For those involved in direct marketing there is a wide choice of activities. For full details go to www.mailing.org.uk
4. Consider the psychology of perception. This can be the most complex issue of all - understanding the way the brain "reads" information. But when you do know what's what, you can choose approaches that work much better than others. For example, place an illustration in place A and you get huge sales, place it 3 inches higher and you get nothing. There is a full discussion of every aspect of the psychology of perception - and the way it relates to the message and the text, on www.theory.bz
Aside from working through these four web sites, you can also call the writers of this material on 01536 399 000, and discuss any aspect of your campaign. You can also send in a copy of your advert and we'll call you back to discuss how we would run the advert and what difference in sales rate we would find.
For more on this offer please call 01536 399 000 - or fax across your advert to 01536 399 012. Please do mark it "For Review", and provide your name and phone number so we can call you back.
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