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Who are we?
This site is part of the Mailing Information
Exchange (MIE), a comprehensive guide to getting higher response rates in
direct mail.
The sites within the Mail
Information Exchange.
Please note that at any particular moment one
or two of these sites will be undergoing reconstruction and will not be fully up
to date. Where this is the case we always indicate this on the site itself
We are the marketing team of the Hamilton House group,
which includes Hamilton House Mailings plc, Hamilton House PR Agency,
First & Best, The School of Educational Administration, and Witchwood
Media Ltd.If you would like to see more about the individual aspects
of our work please visit one or more of our web sites:
This site is part of the Mailing
Information Exchange (MIE), a comprehensive guide to getting higher
response rates in direct mail.
The MIE consists of a number of web sites
each derailing with an element of direct mail and is supported by a
series of
advert free
news groups which convey the latest information on each aspect
of direct mail.
The sites within the
Mail Information Exchange.
THE STARTING POINT
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50% of
direct mail works, and 50% flops. What is it that
makes one mailshot work and another become a total waste of money.
This site assumes no background knowledge at all, and takes you
through the basics and the preliminaries so that you can find out
exactly how to make your mailshot work with higher profits than you
ever imagined.
THE THEORY of DIRECT MAIL - exploring
why one mailshot works and another one doesn't
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The Fundamental Laws of
Direct Mail - the most fundamental elements of direct mail
which affect everything else. Ignoring them turns good mail into
junk mail. A summary of the findings that arose from the Double
Response Rates project in 2006.
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The Standard Theory of Direct Mail
makes it possible to predict why one mailshot works and another
doesn't. This is the major work containing reports on research both
by direct mailers and by academics into direct mail response rates.
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The Library - a collection of some of the most insightful
articles in the practice of direct mail, its theory and practice.
There's usually around 20 to 25 major articles in the library -
covering key issues. They are charged at £5 to £10 each for
download.
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The EMail Web and Blog
Site - a web site that summarises the research and looks at
the response rates that you can get from using email, blogs, adwords
and webs. .
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The A to Z of Direct
Mail - a regularly updated list of around 100 articles and
details of mailing lists on every aspect of direct mail from
Announcement Advertising to the XZ Theory drawn from across the MIE
sites.
THE
PRACTICE
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Getting started in direct mail.
the point was made that some of the work in the Standard Theory is
getting a bit involved, and sometimes people just like to have
somewhere to start. That's what this is. A starting point.
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Writing and designing direct mail
to meet the demands of the Standard Theory of direct mail and accord
with the three fundamental laws. In other words - we know what it
is that makes direct mail work and what makes it fail - so how do we
put all that into theory
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Good Ads - examples of
adverts that follow the theory and laws
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Bad Ads
- example of those that do not - and where they fail
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Dirty tricks used in direct
mail - what gives
direct mail a bad name - and what to think when you are suddenly
offered mailing lists at incredibly low prices, or offers from
mailing houses to post your mail at prices that seem far too good to
be true.
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Humour in direct mail.
The use of humour in the Toppled Bollard adverts, theory and
practice.
DIRECT MAIL
INFORMATION
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Postal News -
what Royal Mail is up to, and how their latest activities affect
successful direct mail
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Mailing lists,
available for immediate download on line - plus guidance and
background. Buying lists on line is the cheapest way to get mailing
lists - but do remember - you have to know how to integrate the list
once you have downloaded it.
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Email mailing lists
- email lists of schools businesses and consumers. How to get
higher response rates with email marketing, how to avoid being
labelled a spammer, and a complete guide to all the email mailing
lists available.
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Cutting the cost in half
using the Filtered Database Technique. If you can work out who
your customers are, you can work out who the next group of customers
will be - and cut the cost of reaching them.
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Solo mailing - the
issues and factors involved in posting mail in the UK
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"I spoke to my designer and he said
it was rubbish" - FAQs, comments, and why some people in the
direct mail industry really don't like us revealing all these
insights.
SPECIALIST
SITES CONCERNING SELLING TO SCHOOLS AND PARENTS (sponsored by the
School of Educational Administrators)
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Selling to schools and parents
- the starting point - if you have not sold to schools before
this is where you begin.
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Solo mailings to schools
- the classic approach, but not everyone finds they can make it
work. Why is that?
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Shared mailings to schools.
For over 25 years people have been using the shared mailing
technique to reach schools, and it remains popular to this day.
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Selling to parents
Everyone wants it but it takes some special techniques to be able to
do it.
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School books -
selling books into schools
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Public relations when selling to
schools If you
are serious about selling into education, you need to use PR as well
as direct mail and email.
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Educational tales and rumours
- what people love to believe about direct mail but which is not
true - the antithesis of the three laws.
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Promoting courses in
universities and colleges - exploring the way in which
students now choose what course to follow, and how universities can
use this new approach..
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Education Marketing
- the complete guide to reaching schools and colleges. A
huge site that covers issues that have never before been tackled in
relation to selling into schools.
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Information for educational
suppliers A good general guide on how to sell into
schools
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Top5 - a site for schools
giving names and addresses and web sites of thousands of suppliers
into the school markets. Widely promoted to schools and widely
used.
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Schools - the site
that brings together schools and parents - includes a database of
every school in the UK
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Administration - the
UK's school administrator site run by the School of Educational
Administration
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The Bursar's site
About Tony
Attwood - and his work
Tony Attwood C.Ed., B.A.,
M.Phil, F.Inst.A.M. founded the MIE and is chairman of Hamilton House
Mailings. His approach to direct mail has transformed the way we
approach direct marketing in the 21st century.
The Mailing Information Exchange is
sponsored by Hamilton House Mailings plc, Earlstrees Ct., Earlstrees Rd., Corby,
Northants, NN17 4HH. Phone 01536 399 000. Fax 01536 399
012.
Contact Information
- Telephone
- 01536 399 000
- FAX
- 01536 399 012
- Postal address
- Hamilton House Mailings plc, Earlstrees Ct., Earlstrees Rd., Corby,
Northants NN17 4HH
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